OBOPAY acquires consumer-technology firm Mubble
- Acquisition is aimed towards enhancing OBOPAY’s data analytics capabilities and mobile app expertise
- Prepaid data analytics and content recommendation are two broader synergy areas that OBOPAY intends to capitalize through this acquisition
Bangalore, 21 st September, 2018: Bangalore-based OBOPAY, the global mobile payment solutions company, today announced that the company has acquired the consumer technology firm, Mubble, which is backed by Accel Partners and Nandan Nilekani. The acquisition is a part of Obopay’s long term strategy to aggressively strengthen and enhance its data analytics capabilities and mobile app expertise. Post the acquisition, Ashwin Ramaswamy, co-founder and CEO of Mubble, will be joining OBOPAY.
Speaking about the acquisition, Shailendra Naidu, CEO, OBOPAY, said, “The strategic acquisition of Mubble is a significant step in strengthening OBOPAY’s service offerings in Indian and international markets. Together with OBOPAY’s technical edge and Mubble’s value additions in consumer class applications, we would create products and solutions that will bring about measurable and sustainable difference to our customers. The recommendation algorithms and data analytics capabilities of Mubble will significantly boost our services in all the markets where we operate.”
He further added, “The Mubble platform is ingrained with two fundamental applications – one which provides personalized content in a social context and a utility application built on a smart recommendation framework. These are two broader synergy areas that OBOPAY intends to capitalize through this acquisition.”
Ashwin Ramaswamy, Co-founder and CEO, Mubble, said, “Mubble has always believed in the power of leveraging the data streams from high frequency consumer use-cases, be it recharge transactions or news consumption; as an entry into the payments space. In OBOPAY, we see a dream fit towards this vision of ours.”
Headquartered in Bangalore, OBOPAY is a global mobile payment solutions company offering payment products, solutions, services and business consulting to companies across sectors such as telecom, finance, banks and retail to name a few. The company provides best-in- class technology by providing a unified, robust and secure interface for all payment solution needs.
Mubble has two consumer apps with over 10 million+ users. At its core, Mubble is a consumer technology company that is built on a strong underlying data and analytics framework. Mubble has leveraged this into delivering personalized consumer experience for digital natives in Tier-2 India since 2013. The Mubble platform is powered by a cloud based analytics framework which analyzes over half a billion data points every month, to serve personalized content and recharge recommendations. Mubble has always believed in the power of leveraging the data streams from high frequency consumer use-cases as an entry into the payments space.